Jaipur-born · Est. 2022

Crafted in colour, worn with pride.

Threadily Brands is a Jaipur fashion house building modern Indian ethnic wear — rooted in craft, colour, and the cultural warmth of Rajasthan.

Indian Ethnic Wear
Western Wear
Jaipur Craft Heritage
Multi-brand D2C
2 Brands
Rajasthan · India

Sandstone tones, block-print heritage, and modern silhouettes — crafted for the Indian woman of today.

Our Brands

Two labels,
one craft story.

Each brand is built for a distinct woman — modern or rooted, everyday or celebratory — both shaped by the same Jaipur craft heart.

Me&My
Everyday Modern · Western & Ethnic

Me&My

Contemporary Indian silhouettes for the everyday woman — kurtas, co-ords, and fusion sets that move between home and occasion without missing a beat.

Kurtas & Sets Fusion Wear Everyday Occasion
Hukum Jaipur
Heritage Ethnic

Hukum
Jaipur

Traditional ethnic wear that honours Jaipur's craft legacy — block prints, rich fabrics, and ceremonial silhouettes for festivals, weddings, and celebrations.

Block Print Ethnic Festive Wedding Season
Our Story

Built from
the streets
of Jaipur.

Threadily Brands was started in Jaipur with one idea: bring the richness of Indian craft to women across India through channels they already shop on — our Website, Flipkart, Amazon, and Myntra.

We work with local artisans, source fabrics from the heart of Rajasthan, and put our entire collection through the hands of women who understand Indian fashion — not just manufacture it.

2+
Brands
2L+
Happy Customers
100K+
Social Followers
JAI
Jaipur, India
JAI
Jaipur
Made
What We Stand For

Craft, colour,
and community.

🎨

Jaipur Colour

Every collection draws from Rajasthan's living colour tradition — from terracotta and kesariya to indigo and mehndi green.

🧵

Artisan Craft

We work closely with local artisans and fabric producers who carry generational knowledge of Indian textile traditions.

👗

For Every Woman

From daily wear to festive dressing — our brands cover the full breadth of the Indian woman's wardrobe needs.

🛒

Accessible Fashion

Quality Indian ethnic wear shouldn't be exclusive. We price our collections to reach women across every tier of India.

📦

D2C First

Selling directly through our Store, Website, Flipkart, Amazon, and Myntra — no middlemen, fresher collections, better prices.

🌿

Responsible Sourcing

We're building towards cleaner supply chains — natural dyes, local sourcing, and reducing waste in every collection cycle.